THE BLACK FRIEND
On Being A Better White Person
“Toward the end of ‘The Black Friend,’ Frederick Joseph writes that his book is ‘a gift, not an obligation.’ I respectfully disagree. This book should be an obligation for white people, especially white parents, because we must raise anti-racist kids who will never be perpetrators of or bystanders to white supremacy and who will never mistake tolerance or appropriation for respect. Don’t skip the painful parts and read every word.” - Chelsea Clinton, author, advocate, and vice chair of the Clinton Foundation
Coming From Candlewick Press - December 1st, 2020
Writing from the perspective of a friend, Frederick Joseph offers candid reflections on his own experiences with racism and conversations with prominent artists and activists about theirs—creating an essential read for white people who are committed anti-racists and those newly come to the cause of racial justice.
“We don’t see color.” “I didn’t know Black people liked Star Wars!” “What hood are you from?” For Frederick Joseph, life as a transfer student in a mostly white high school was full of wince-worthy moments that he often simply let go. As he grew older, however, he saw these as missed opportunities not only to stand up for himself, but to spread awareness to those white people who didn’t see the negative impact they were having.
Speaking directly to the reader, The Black Friend calls up race-related anecdotes from the author’s past, weaving in his thoughts on why they were hurtful and how he might handle things differently now. Each chapter features the voice of at least one artist or activist, including Angie Thomas, author of The Hate U Give; April Reign, creator of #OscarsSoWhite; Jemele Hill, sports journalist and podcast host; and eleven others. Touching on everything from cultural appropriation to power dynamics, “reverse racism” to white privilege, microaggressions to the tragic results of overt racism, this book serves as conversation starter, tool kit, and invaluable window into the life of a former “token Black kid” who now presents himself as the friend many readers need. Backmatter includes an encyclopedia of racism, providing details on relevant historical events, terminology, and more.
Pre-order The Black Friend:
Advance Praise
“For every white person who ever wanted to do better, inside this book, Frederick Joseph offers you both the tools and the chance.”
“The Black Friend is THE book everyone needs to read right now. Frederick Joseph has written an essential window into the movement toward anti-racism. Read it, absorb it, and be changed because of it.”
“Toward the end of ‘The Black Friend,’ Frederick Joseph writes that his book is ‘a gift, not an obligation.’ I respectfully disagree. This book should be an obligation for white people, especially white parents, because we must raise anti-racist kids who will never be perpetrators of or bystanders to white supremacy and who will never mistake tolerance or appropriation for respect. Don’t skip the painful parts and read every word.”
“With clear, powerful prose and a gentle dose of humor, The Black Friend is essential reading for anyone wishing to be part of a better world. I absolutely loved this book.”
About Frederick
Frederick is an award-winning marketing professional, activist, philanthropist, and author of the upcoming highly anticipated book The Black Friend (2020), with over 10 years of marketing experience, and a Forbes Under 30 list maker for Marketing and Advertising.
He is also the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, which ultimately generated over $43 million dollars in earned advertising and media for Disney and raised over $950K and allowed more than 75,000 children worldwide to see 'Black Panther’ for free. He is also the creator of the largest individual Covid-19 support effort, the #RentRelief campaign, which has raised over $1 million dollars.
Frederick has been honored as the 2018 Comic-Con Humanitarian of the Year award and a member of the 2018 Root 100" list of Most Influential African Americans.
He was also a national surrogate for the Elizabeth Warren and Bernie Sanders campaigns.
Frederick consistently writes about marketing, culture, and politics for the Huffington Post, USA Today, NowThisNews, The Independent, AdWeek, amongst others.